On putting your name where nobody will ever lookInside a mechanical watch, on a small bridge of steel that holds the balance wheel, a watchmaker engraves a name. Sometimes it is the house. Sometimes, in the older tradition, it is a person, followed by the word fecit - he made it. The engraving sits under the dial, behind the case, in the dark, under a component that must be removed to be seen. The owner of the watch will almost certainly never look at it. The owner of the watch is not the audience. This is a strange thing to...