I find it amazing that so many people can be convinced to vote for candidates whose public policies will make these voters, their family, and their friends worse-off. The people behind these conversions are not clever or smart. They don't need to, because they have the luxury of trial and error. They can produce 100 new messages a day, they can test at small scale on the social networks and get a socio-demographic breakdown of how each did spread, then they just need to infuse the best performing messages towards the beat performing audience. There is no need for comms...