On Changing People's Minds or Why Being Right Is Not a StrategyThere is a story managers tell each other for comfort, usually late in a chat thread, usually after a decision has gone the wrong way. It goes like this. There was once a doctor who discovered that washing your hands stopped women from dying. The establishment mocked him. He died in an asylum. Years later he was proven correct. The moral, delivered with the satisfaction of a man who has just lost an architecture review, is that the world hates truth-tellers. That is a lovely story. It is also...