Although many people still call “X” by its birthname, the … original rightsholders? Or, something? Have decided to launch a new app by the name of “twitter.now,” promising that we’re about to “take back the town square” and that it belongs to us! A familiar line of branding that you’ve probably heard once or twice, or ninety seven times before. And, if you take a glance at their homepage, their entire identity is, “We’re not Elon Musk.” And they want 20 bucks so that you can be their guinea pig. But, what’s this all about?